Most people think making money is hard.
They believe you need to be an expert. That you need years of experience. That you have to hustle twenty-four-seven, post endless content, send hundreds of DMs, and grind until you’re exhausted.
And when it doesn’t work? They blame themselves.
“I’m not posting enough.”
“I’m not working hard enough.”
“I need to do more.”
But here’s the truth: The problem isn’t that you’re not working hard enough. The problem is your bucket has holes in it.
The Leaky Bucket Problem
Imagine your business as a bucket. At the top of that bucket is your income goal—let’s say $10,000 a month.
Most people think the solution is simple: pour more water into the bucket. More content. More DMs. More emails. More networking. More hustle.
So they post relentlessly. They send dozens of messages. They show up on every platform. They’re exhausted, burned out, and frustrated.
Because no matter how much water they pour in, the bucket never fills up.
Why?
Because the bucket has holes in it.
All that effort—all that water—flows straight out the bottom. The bucket stays empty. You stay stuck at the same income level, month after month, no matter how hard you work.
Sound familiar?
What Are These Holes?
Let me show you the most common holes that are draining your business right now:
Hole #1: A Bad Offer
If you’re selling something nobody wants, it doesn’t matter how many DMs you send. You will never make money.
Your offer has to be irresistible. It has to solve a real problem that people are desperate to fix. If your offer is weak, confusing, or unappealing, you’re pouring water into a bucket with a massive hole at the bottom.
Hole #2: No Follow-Up
You’re getting people into conversations. They’re interested. They’re engaged.
And then… nothing.
You don’t follow up. You don’t close the conversation. You don’t bring it to a decision point where they say, “Yes, I want to work with you.”
You just let them drift away.
I know some of you are guilty of this. Every conversation that doesn’t end in a yes or a no is a hole in your bucket.
Hole #3: You Never Actually Sell Anything
You post content constantly. You add value. You educate. You show up.
But you literally never talk about your products.
So people don’t know what you sell. They can’t buy from you because they don’t even know what exists in your portfolio.
It’s not that they don’t want to buy from you. It’s that they can’t buy from you.
Hole #4: Overcomplicated Funnels
You’re sending people through value ladders, endless trainings, Facebook groups, newsletters, lead magnets, tripwires, and upsells.
All these blockers are in the way.
Meanwhile, they would have just paid you $2,000 directly if you’d let them.
Complications prevent you from making money. Complications are holes in your bucket.
Hole #5: Bad Funnels and Landing Pages
You’re driving traffic to a landing page that doesn’t convert.
So instead of fixing the landing page, you just try to push more traffic to it.
If the page isn’t converting at 100 visitors, it won’t convert at 1,000 visitors either. Fix the hole before you pour more water in.
The Real Solution: Plug the Holes
Here’s what most people do when things don’t work:
They throw out the entire bucket.
“This system doesn’t work. I tried it once, it failed, so the whole thing is broken.”
Then they create a brand new bucket… riddled with holes again.
They’re constantly chasing new systems, new strategies, new platforms. Always reinventing the wheel. Never actually fixing the problems.
Any system can work. Literally any system.
But no system will work if your bucket has holes in it.
So here’s what you need to do instead:
- Execute on one system. Pick a proven method and commit to it.
- Identify the holes. Where is your effort leaking out? Is it your offer? Your follow-up? Your landing page?
- Plug the holes one by one. Don’t scrap the whole system. Just fix what’s broken.
Let me give you an example:
Let’s say you’re using a DM script to get people to book calls with you. If the script isn’t quite working for your prospects, don’t throw out the entire system.
Just adapt the script. That’s one hole. Plug it, and suddenly people start buying.
It’s that simple.
Once you plug all the holes in your bucket, you will make money faster than you can possibly imagine.
All the water you pour in will stay in the bucket. All your effort will compound. You’ll hit your income goals not because you’re working harder, but because nothing is leaking out anymore.
The Mindset Shift You Need
Before we wrap up, I need to address something else: the limiting beliefs that might be holding you back.
“I Don’t Deserve Money”
Look at a picture of a city skyline. See those skyscrapers?
Behind each window are about 100 people sitting at desks. Let’s say they each make $30,000 a year in salary.
That’s $3 million behind one window.
Now multiply that by every window in that skyscraper.
Now multiply that by every skyscraper in the city.
Now remember that this is just one tiny slice of one city.
Money is infinite. It’s printed every single day. There are quadrillions of dollars in the world—more than you could spend in a thousand lifetimes.
You making money does not take money away from someone else. Money flows. It’s designed to change hands.
When someone pays you, it’s not a loss for them. It’s a trade.
They’re saying, “I don’t want to go through all the time, energy, and pain you went through to learn this. I want to skip the queue. I want to get there faster.”
You’re not taking their money. You’re giving them acceleration. You’re giving them a shortcut to the result they desperately want.
That’s valuable. That’s worth paying for.
“I Don’t Like Being Salesy”
I get it. I don’t like being salesy either.
But here’s the thing: sales are everywhere.
When you go to a coffee shop and order a coffee, that person just sold to you.
When your friend invites you to a party and says, “It’s going to be an awesome night,” they just sold you.
Whenever you have a conversation and you’re looking to persuade someone, you’re selling.
In fact, you telling yourself that you don’t like being salesy? That’s you selling yourself on the concept that you don’t like sales.
You’re such a good salesperson that you’ve convinced yourself of all these limiting beliefs that don’t even exist.
So don’t say you’re not good at sales. You’re clearly excellent at it.
Now you just need to sell ethically—to people who need what you offer, in a way that feels true to you.
Sell to help people change their lives. Be genuinely invested in their success. Sell because you know your offer will create a life-changing result for them.
That’s not salesy. That’s service.
Nothing Is Final
One last thing: if someone buys from you and it doesn’t work out, you can always give them a refund.
You can continue working with them until they get the result. Or you can return their money and part ways.
Nothing is final. You’re not trapping anyone. You’re not stealing from anyone.
If it really doesn’t work, you go back to zero—exactly where you are right now. But you’ve gained knowledge, experience, and clarity on how to adjust your process so it doesn’t happen again.
Let’s Throw Out the Limiting Beliefs
Take all these limiting beliefs—”I’m not good enough,” “Money is scarce,” “I don’t like selling”—and screw them up into a ball.
Now throw them out.
Because here’s the truth:
- You’re not taking people’s money. You’re giving them acceleration.
- Money isn’t scarce. It’s infinite.
- You can absolutely do this.
- You don’t have to be salesy. You can sell ethically, in a way that resonates with you.
The reason you’re reading this right now is because the way I presented my ideas felt good to you. That’s ethical selling. That’s how we operate.
We want you to succeed. We want you to stop chasing your tail, stop running in circles, stop being frustrated.
And the way to do that is simple:
Stop trying to pour more water into a leaky bucket.
Start plugging the holes.
Once you do that, everything changes.
You can do this. I know you can.
Let’s go.