With a rich background as a journalist and TV producer, Adam leverages his storytelling expertise to help leaders and entrepreneurs authentically showcase their narratives online.

As the founder of InfluentialAF, Adam specializes in guiding business owners, solopreneurs, and creators to craft compelling online personas that mirror their offline reputations. Through personalized coaching, he assists clients in developing content strategies, refining their messaging, and building engaged audiences on LinkedIn. His approach emphasizes authenticity, encouraging clients to share their unique perspectives and values to foster genuine connections.​

Adam’s impact is evident in his personal achievements: growing his LinkedIn following to over 12,000, generating 5–6 inbound leads daily, and achieving over a million post impressions. He has audited and optimized hundreds of LinkedIn profiles, managed the online presence of numerous founders, and provided one-on-one consultations to over 200 freelancers.

Beyond his consultancy, Adam is a sought-after speaker, delivering engaging keynotes and workshops for organizations like the BBC Academy. His sessions are praised for their warmth, storytelling prowess, and actionable insights.

Additionally, he mentors emerging entrepreneurs through the King’s Trust, reflecting his commitment to empowering others in their professional journeys.​

Adam’s philosophy centers on the belief that self-promotion, when done authentically, is a powerful tool for opportunity generation.

He encourages individuals to embrace their stories, overcome the discomfort of self-promotion, and build online reputations that open doors to new possibilities.